Wholier

For a year, I was an influencer marketing intern for Wholier, a wellness supplement vegan brand. I collaborated closely with the CEO and an external marketing specialist to enhance the brand’s influencer marketing strategy. My responsibilities included sourcing and reaching out to influencers that aligned with the brand’s mission, managing communications with influencers for follow-ups, monitoring the collaborations and creative assets to analyze the campaign effectiveness, tracked analytics for creator partnerships to measure success and evaluate potential for ongoing collaboration, and research content trends to deliver practical insights that improved the brand’s digital strategy.