Abigail Casino
Bachelors in Business Administration in Marketing Analytics with a Minor in Communications
CUNY Baruch College, Zicklin School of Business - New York, New York
As a Marketing Management major at Baruch College with a concentration in Marketing Analytics, I’m passionate about combining creativity with data-driven strategy. I’ve gained hands-on experience in social media, influencer marketing, content creation, UGC, email marketing, and digital operations, including managing Amazon storefronts, campaigns, and digital ads. I’m particularly interested in advertising, e-commerce, and marketing opportunities within the fashion, beauty, media, and health industries, and I’m eager to help innovative brands grow through thoughtful, impactful marketing.
Marketers of Baruch (MOB)
Founded in 2015, MOB fosters a community of driven, creative individuals who value grit, collaboration, and growth. Through a balance of professional and social events, we aim to help students develop both personally and professionally—connecting them with industry professionals in media, entertainment, tech, and advertising while building a culture of support and shared success.
As Vice President of Networking for MOB during the 2025–2026 school year, I help students strengthen their professional development through hands-on workshops, networking events, and guest speaker sessions with industry professionals.​
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Key Contributions:
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Develop and organize events to support students’ professional growth, including resume and LinkedIn workshops
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Coordinate with marketing professionals and guest speakers to share career insights and experiences
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Manage and allocate budgets across seven events, ensuring financial responsibility
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Collaborate with the executive board to plan and execute club initiatives and behind-the-scenes operations
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Polish to Perfection
Polish to Perfection was a workshop that helped students strengthen their résumés—whether building them from scratch as freshmen or refining them as seniors preparing to enter the workforce.
Breaking into Digital Content w/ Amylou Denise Sarion
Breaking into Digital Content with Amylou Denise Sarion featured insights from a fintech Digital Content Producer, who shared lessons on A/B testing, brand consistency, and storytelling to help students better understand the digital marketing landscape.
